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Minimum Advertised Price Policy

Minimum Advertised Price Policy (MAP)

No1. Beauty & Cosmetic, Inc., owner of the brand Celavi Beauty & Cosmetics (“Celavi”, “our”, “us”) has created this minimum advertised price policy (“MAP”) for your convenience. This MAP governs all our products sold in the U.S., is unilaterally determined by us, and may be changed at any time under our sole discretion. All changes to our MAP Policy will be posted, in writing, on this MAP and may be communicated to our Reseller’s through email, phone, or other communications within thirty (30) days.

Our MAP policy applies to advertised prices only, and in no way limits a retailer’s right to set its own prices. The Suggested Retail Price (“SRP”) determines and defines our minimum advertised price for our products. For purposes of this policy, all retail media, including but not limited to: social media advertising, print advertising, facsimile, radio, mailing, television, internet, and e-mail, are considered advertising. So long as the price advertised or listed is not below our minimum advertised price, this MAP policy does not in any way limit the ability of any dealer to advertise generic phrases such as “will meet or beat competitor’s prices,” or other similar phrases.  

Celavi’s Agreement and MAP Prices are not intended to be, nor shall they be construed to be, an agreement to fix the minimum prices at which Celavi’s, Resellers’, or other distributors sell our products.  Any distributor and/or re-seller that purchased item(s) from Celavi must determine at their sole discretion the final price at which they sell our products.

For all sales in the United States, at the sole discretion of No.1 Beauty & Cosmetic, Inc. failure to comply with our MAP, intentional and/or repeated failure to abide, may result in the immediate loss of Authorized Reseller status and your ability to purchase all Celavi products both direct as well as through distribution. 

In cases of violation of this MAP policy, resellers will be allowed 48 hours, two (2) days, to bring all advertising into compliance. Intentional or repeated failures to comply with this MAP policy for Celavi products by any Reseller will result in a revocation of any authorization to purchase our products. We will take whatever action deemed appropriate, unilaterally imposed by No.1 Beauty & Cosmetic, Inc., to protect our MAP and may include:  Cancellation or suspension of shipments of products to Resellers without prior notice, and suspension or termination of Reseller’s wholesale agreements with us. We also reserve the right to cancel or limit the sale of any product to parties whose sales and distribution strategies are incompatible with those of No. 1Beauty & Cosmetic, Inc. 

Any wholesale transaction to Reseller by us, at a discount in wholesale or for less than our manufacturer's suggested retail price (MSRP), shall occur at our sole discretion. No such arrangement shall be considered consent by us for Reseller to advertise or sell our products at prices below our SRP. 

For information regarding our MAP Prices, please contact

Effective 1/30/2018.


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